Entries by Sammy

Why your Post-Purchase Flow is Your Most Important Flow

You can instantly increase your Customer Lifetime Value by implementing a solid Post Purchase email flow. It’s an opportunity to make sure your customers get the most out of your product or service and ensure they have the best experience possible with your brand so they turn into a repeat customer. Here are a few […]

How to Create a Killer Welcome Flow

A killer email Welcome Flow will increase your revenue without spending a single penny more on ads! Here’s a few tips to improve yours:   The goal of your welcome series is to get subscribers to engage with your brand and set the tone of the brand’s relationship with them.   Each email in your […]

You can’t scale on “ROAS”

This is a quick rant – But you can get a 6 ROAS on a $100 a day spend. You’ll make $600 in sales. But wouldn’t you rather spend $1000 a day on a 3 ROAS and make $3000 in sales? Exactly. ROAS isn’t a scalable metric. There for, its trash. ROAS = TRASH

iOS14.5 is the best thing to ever happen to Facebook Ads

You can’t change my mind. WAIT, WAIT, WAIT… I hear you screaming into the screen. WHAT ARE YOU TALKING ABOUT MATE? Hear me out. Remember a time before the iOS14 update? Remember how we measured success? Remember how our ads looked? Remember the structures we used? Pre-iOS14 – What’s the latest hack, tip or trick? […]